Terms and conditions.

Welcome to Cunningfolk. By purchasing from our shop or using our website, you agree to the following terms.

1. Company Information

Cunningfolk is a UK-based small business.
Registered business name: Cunningfolk
Contact: hello@cunningfolk.co.uk
Address: 38 Arundel House 1 Thornbury Way E15 5FR

2. Use of Products

Our products are designed for spiritual, decorative, and educational purposes. They are not intended for medical or therapeutic use. Use all items safely and responsibly, following the fire and safety instructions provided.

3. Age Restriction

You must be 18 years or older to purchase or use our spell kits.

4. Limitation of Liability

Cunningfolk is not liable for any damage, loss, or injury arising from improper use, neglect, or failure to follow safety guidelines. By purchasing, you acknowledge personal responsibility for the safe handling of all materials provided.

5. Intellectual Property

All content — including images, text, product names, and designs — is the property of Cunningfolk. You may not reproduce or distribute any part of this site without written permission.

6. Refunds & Returns

Under the Consumer Contracts Regulations 2013, you may return unused, unopened items within 14 days of delivery for a full refund. Due to the nature of our spell kits, we cannot accept returns of opened or used products. Custom or personalised items are non-refundable unless faulty.

7. Privacy & Data

Your information is handled according to UK GDPR and the Data Protection Act 2018.
We only collect data necessary to process your order and do not share it with third parties, except for delivery purposes. You can view our full Privacy Policy below.

8. Governing Law

These Terms are governed by the laws of England and Wales, and any disputes will be subject to the exclusive jurisdiction of the English courts.

9. Disclaimer of Results

Cunningfolk spell kits are provided as tools for reflection, manifestation, and ritual. We make no claims regarding specific results, energetic outcomes, or magical efficacy. Your practice — and its meaning — are your own.

Cunningfolk Privacy Policy

Last updated: 26.10.25

At Cunningfolk, we respect your privacy as deeply as we respect the old ways — with care, discretion, and intention.


This policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase.

1. Who We Are

Cunningfolk is a UK-based small business creating jewellery and spell kits inspired by folklore and gemstone magic.

Contact: hello@cunningfolk.co.uk
Address: 38 Arundel House 1 Thornbury Way E17 5FR


We are the data controller responsible for your personal information under the UK General Data Protection Regulation (UK GDPR).

2. What Information We Collect

We collect only what’s necessary to process your order and provide good service, including:

  • Your name and contact details (email, phone number, address)

  • Payment information (processed securely through our payment provider; we never see or store full card details)

  • Order history and communication records (for customer service)

  • Website usage data, such as cookies or analytics (to help us understand how people use our site and improve it)

3. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Communicate about purchases, shipping, and customer support

  • Improve our products, services, and website experience

  • Send occasional marketing emails (only if you’ve opted in)

We never sell or rent your personal data to third parties.

4. Sharing Your Information

We only share information with trusted third parties essential to our business operations, including:

  • Payment processors (e.g. PayPal, Stripe, Shopify Payments)

  • Delivery services (e.g. Royal Mail, courier partners)

  • Website hosting and analytics providers

All partners are required to keep your information safe and use it only for the purposes we specify.

5. Marketing & Emails

If you subscribe to our newsletter or mailing list, we’ll send occasional emails about new products, magical musings, and shop updates. You can unsubscribe anytime by clicking the link in any email or contacting us directly.

6. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request corrections or updates to your data

  • Request deletion (“the right to be forgotten”)

  • Object to certain types of processing (like marketing)

  • Request a copy of your data in a portable format

To exercise any of these rights, email us at [your contact email].

7. Cookies

Our website uses cookies — small pieces of data stored on your device — to:

  • Enable secure checkout

  • Remember your preferences

  • Analyse site performance

You can disable cookies through your browser settings, but some site features may not work properly if you do.

8. How We Protect Your Data

We store information securely using encrypted systems and limit access to authorised personnel only.
All transactions are encrypted via SSL (Secure Socket Layer) technology.

9. Data Retention

We keep your data only as long as necessary to fulfil the purpose it was collected for (usually 6 years for tax and legal obligations), after which it’s securely deleted.

10. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in law or how we operate.
Updates will appear on this page, and we encourage you to review it from time to time.

11. Questions or Concerns

If you have questions or wish to exercise your rights, please contact:
Email: hello@cunningfolk.co.uk
If you’re not satisfied with our response, you can also contact the Information Commissioner’s Office (ICO) at ico.org.uk.